The Competitiveness Programme (2014-2020 NSRF) provided practical support to Greece's museums, bolstering their role as living repositories of culture, knowledge and lived experience. Thanks to the Competitiveness Programme's co-financed actions, extensive digital upgrades were made to museum infrastructure which included the adoption of modern technologies to improve the digital experience of visitors and to digitally record collections. At the same time, accessibility was significantly improved by implementing solutions that ensure equal opportunities for people with disabilities. In addition, emphasis was placed on showcasing tourism sites via targeted promotional programmes and partnerships to increase visitor numbers and promote cultural heritage at international level.